For many businesses the best way to advertise is through the use of promotional giveaways. This can actually be anything that the business I willing to give away. Most of the time, the item will have a message placed on it like business logo or information such as the business name, address or phone number. A considerable amount of companies actually produce more consumers and customers by using this technique.Advertising with promotional items isn’t really expensive and depending on which items are chosen also makes a difference. For example, some businesses and companies use pens, magnets, calendars, and many other items as part of recent sales that they have going on. In any case these things are given away free to potential customers. They are usually purchased in bulk rather than just a small sized order as it helps to decrease costs of purchase.Some promotional giveaways are strictly used for when a customer has already purchased something as well. This all depends on a company and how it chooses to advertise his or her business. However, not all types of giveaways comes this type of organisations. Some of them are from your favourite teams, clubs, or just fashionable sings and logos. It really depends on the individual need of a company or organisation seeking these products. Many of these items are given at football games, parades to fans, and other people who follow that group.There is nothing better than getting something you really like for free even with a logo printed on it. Promotional giveaways often resemble different logos and literally have several different products that can be used to give away. For example, a coffee mug with a bank or financial institution is sometimes used to give away too. There are a lot of ideas that can be used for this method of advertising and many people like the idea because everybody likes getting something free!Ultimately, whatever the product might be, it is going to have something to do with the business or company logo in order to promote its brand. Buying these products in bulk is actually fairly cheaper than if you bought them individually. In the UK there are places that can accommodate what you need or want for any sot of occasion. Also, you can not forget the web sites that offer items as promotional giveaways. On these web sites virtually anything can have a company name or logo placed on them. Whatever you need put on your chosen items can usually be done.For best results it is important to shop around and compare prices. You might find different web sites with more products or one that has better deals. Shop around for the best promotional giveaway options and you will find out that there are many great deals available on the market at the moment. Some suppliers will give you the best deal, especially if you purchase in vast amounts, and will remember you if you are a returning customer. Very often, loyalty can play a big role in getting the best price on your promotional items.
Have you had a prescription filled recently for either you or a family member? Take a close look at the bag that it comes in? Depending on your situation…there may be a huge opportunity here to promote your Mortgage Business.The prescription bag that my pharmacy uses is called a “medibag” and according to the little note on the bag, it’s recyclable, renewable, and biodegradable (Yes…I’m impressed). It’s roughly 5 inches wide and 10 inches long and room for 5 space ads on each side. Each two-color ad would be approximately 1.25″ by 4.25.” You can of course, commit to double for even triple the ad space.Here’s a few of the national demographics on this type of advertising according to the http://www.medibag.com web site:An average pharmacy fills about 500 prescriptions each week…74% of pharmacy customers are 50+ years of age…The average customer has an annual income of $59,000, owns a home, and has 2.6 children…Adults over 50+ have over 1.9 trillion in spending power and a net worth almost twice the national average…Adults 50+ age group have a per capita income that is 26% higher than the national average.You can check your local demographics and how they compare by going to Google, and then searching using the following statement: “your city state demographics.” What did we ever do before Google?As you all know, I’m not a big fan of expensive space advertising such as newspapers, magazines, and the like. Regardless of the claims of publications like this, I have found the life span (or readability) of this type of advertising is much too short.This idea caught my attention because of the huge number of exposures in comparison to the investment. For about $364 you’ll receive 24,000 exposures. In other words, your ad will appear on 24,000 bags for your local pharmacy. That’s about a one year’s supply of bags at your pharmacy using an average of 500 prescriptions per week. That works out to about 1.5 cents per bag or exposure. You’ll have to agree…that’s extremely reasonable.Your contract period is for 24,000 bags and not connected with a time period. If your local pharmacy fills 600 prescriptions per week, then your contract period works out to about ten (10) months. If the pharmacy fills 400 per week, your contract period will work out to be fifteen (15) months.The breakdown of the ten available advertising positions on my sample bag showed the following advertisers: the pharmacy (2), a dentist (1), a florist (1), a fitness center (1), an optometric physician (1), a cosmetic surgeon (1), a nursing facility (1), and a local bank (2).As you can see, there are no Realtors/Agents, Mortgage Companies, Loan Officers or Mortgage Brokers as advertisers. The local bank is a new single branch operation making a big push to gain depositors.Should you commit to this type of program, try to secure an exclusive agreement up-front which effectively locks-out and prevents other mortgage professionals from advertising as long as you continue to re-new contract. You should even try to eliminate Realtors/Agents as well. As you know, their mortgage entity will follow on their coat tails and could destroy the exclusivity of your advertising.